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Field notes on SEO & the AI search era.

Practical, no-fluff writing on ranking in Google and getting cited by ChatGPT, Claude, Gemini, and Perplexity. The first articles are on the way, drop your email and I'll send them as they land.

On the way

What I'm writing about.

The first articles I'm working on, grounded in real campaigns, not theory.

AI searchComing soon

How to get cited by ChatGPT & Perplexity

A practical walk-through of the signals LLMs actually use to pick which brands to mention, and how to earn them.

Technical SEOComing soon

The Core Web Vitals that move rankings

Which performance metrics genuinely affect ranking in 2026, and the fixes that give you the most lift for the least effort.

GEOComing soon

Generative engine optimisation: a starter playbook

Where GEO overlaps with classic SEO, where it doesn't, and the first five moves to make your brand AI-visible.

ContentComing soon

Building content that earns E-E-A-T

How to structure pages and authorship so Google and AI both trust you, without churning out thin, generic posts.

Local SEOComing soon

Ranking a service business in the map pack

The profile, review, and citation work that gets local businesses into the three-pack and keeps them there.

StrategyComing soon

Google vs AI: where to spend your budget

A simple framework for splitting effort between classic search and AI visibility based on how your buyers actually research.

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