SEO Specialist · Booking projects · Q3 2026

Don't just rank on Google. Get cited by AI.

I'm an SEO specialist for the AI search era. I help brands get found on Google and recommended by ChatGPT, Claude, Gemini, and Perplexity, where buyers now do their real research before they ever click.

Get my free SEO + AI audit See client results
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Years in SEO
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Campaigns led
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Client rating
↗+312% organic
★Ranked #1 on Google
Move your cursor
◆Cited across 4 LLMs
K.B
↗ Rank #1
● Google SEO
● AI citations
SEO SpecialistEst. 2017
About

A modern SEO specialist, not another agency.

I'm Kushal Bhatta. For nine-plus years I've done one thing: turn websites into businesses customers can actually find. I've led over 100 campaigns across e-commerce, SaaS, local services, and B2B, and I've helped founders stop pouring money into ads they can't sustain.

I'll be straight with you. My job isn't to bury you in acronyms. It's simple: get your business discovered on Google and cited by the AI platforms that now drive high-intent leads.

Search has changed. Your customers don't only type into Google anymore. They ask ChatGPT, research with Claude, and verify with Perplexity. If you're not present across all of them, you're invisible where it counts. That's the gap I close.

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Years in SEO
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Campaigns led
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Industries served
The evolution of search — and why now matters
2004 — 2018
Keyword SEO
Rank #1, stuff the page, build links. The old playbook, slowly retiring.
Fading out
2018 — 2023
Intent SEO
Answer questions, earn trust, E-E-A-T. Google rewards real authority over volume.
Still essential
2024 — Now
AI Search Era
Buyers ask AI before they click. Brands cited by LLMs win the new search economy.
Where I work →
What I do

Outcomes, not acronyms.

Eight ways I make your brand impossible to miss, across every surface a buyer searches, old and new.

Search Everywhere
Strategy

In plain English: I make sure your business shows up wherever your customers go looking for answers, not just in one place.

  • When someone Googles what you sell, you're right there at the top.
  • When they ask ChatGPT, Gemini, or Perplexity for a recommendation, your name comes up.
  • The same trust signals that win on Google are the ones that get you cited by AI, so every bit of work pays off twice.
01 / AI Citations

Get named inside AI answers

[1]
[2]
[3]
02 / Search

Google ranking growth

Climb the rankings that move revenue, not vanity keywords.

#1
#2
#3
#4
03 / Coverage

Visible across LLMs

C A G P
04 / Local

Local lead generation

Own the map pack and turn "near me" intent into booked calls.

05 / Traffic

Organic traffic that compounds

06 / Content

SEO content systems

Editorial both Google and LLMs want to recommend. No AI sludge.

07 / Authority

Authority building

The off-site reputation that makes you rank, and gets you cited.

08 / Technical

Technical optimisation

Fast, clean, crawlable foundations. I fix what's quietly costing you.

The new search layer

Your buyers aren't just
googling. They're asking AI.

Every day, millions of buying decisions get shaped inside ChatGPT, Claude, Gemini, and Perplexity, long before a Google search ever happens. If your brand isn't cited in those answers, you're missing the highest-intent layer of search.

ChatGPT
800M+ weekly users
Claude
Enterprise-grade trust
Gemini
Native Google AI
Perplexity
Citation-first search
The old way
Traditional SEO
  • × Optimised only for Google's ten blue links
  • × Keyword-stuffed pages built for bots, not buyers
  • × Invisible inside ChatGPT, Claude, Perplexity answers
  • × Exposed to every algorithm and AI Overview update
  • × Traffic without trust signals or brand authority
The AI-era way
Search Everywhere Optimisation
  • ✓ Visible on Google, AI Overviews, and every LLM
  • ✓ Content engineered to be quoted and cited by AI
  • ✓ Named by ChatGPT, Claude, Gemini, Perplexity
  • ✓ Future-proof against the next ten algorithm shifts
  • ✓ Authority signals that compound across surfaces
Check if AI is citing your brand
The receipts

Numbers that built businesses.

Aggregated across 100+ engagements over nine years, from local services to scaled e-commerce and SaaS.

Avg. organic traffic lift
0
12-month average across active campaigns
Page-1 rankings earned
0
High-intent keywords on Google page one
Qualified lead growth
0
Average inbound lead increase, year over year
AI citation lift
0
Brand mentions across ChatGPT & Perplexity
SaaS · Fintech
"Took us from invisible on Google to the source AI tools recommend to founders shopping for solutions like ours."
+428%
Organic
$2.1M
Pipeline
11mo
Timeline
E-commerce · DTC
"Organic revenue crossed paid for the first time in our six-year history. We finally have a channel that compounds."
+261%
Revenue
73%
Margin
9mo
Timeline
Local · Multi-location
"We went from page three to owning the map pack across all fourteen cities. The calendar hasn't been quiet since."
14/14
Cities #1
+540%
Calls
6mo
Timeline
How we work

A simple process built
for compounding growth.

Step 01 · Research

I learn your business before I touch anything.

First I dig into your site, your market, and the exact places your customers go looking for answers. No guesswork, no copy-paste playbook. Everything that comes next is built on what I actually find.

  • ✓ Full technical and content audit of your website
  • ✓ AI visibility check: are ChatGPT, Gemini, and Perplexity citing you yet?
  • ✓ Competitor and keyword gap analysis
  • ✓ A clear map of where your buyers search and what they ask
Step 02 · Strategy

A clear plan, in priority order, tied to revenue.

You get a simple roadmap that says what to fix first, what to build next, and what to ignore. Every move is connected to leads and revenue, not vanity numbers that look nice on a chart but never pay the bills.

  • ✓ Prioritised roadmap: quick wins first, big plays next
  • ✓ Goals tied to real business outcomes
  • ✓ Clear timeline and milestones you can hold me to
  • ✓ Plain-English explanations, zero jargon
Step 03 · Optimisation

The hands-on work that makes Google and AI trust you.

This is where the plan becomes real. I fix what's quietly holding you back, build content people and AI actually want to reference, and add the behind-the-scenes signals that tell search engines your brand is the real deal.

  • ✓ Technical fixes: speed, structure, crawlability
  • ✓ Content systems built to rank and to be quoted by AI
  • ✓ Schema and structured data done right
  • ✓ On-page improvements that turn visits into customers
Step 04 · Authority

The reputation that earns rankings and citations.

Google and AI both ask the same question: can this brand be trusted? I build that trust off your site through real coverage, credible mentions, and a presence on the sources large language models read from when they decide who to recommend.

  • ✓ Digital PR and genuine, earned coverage
  • ✓ Quality backlinks and brand mentions
  • ✓ Presence on the sources AI tools cite from
  • ✓ A recognisable brand entity across the web
Step 05 · Compounding

Growth that builds on itself, month after month.

SEO isn't a one-off project. It's an asset that gets stronger over time. I keep testing, refining, and reporting in plain numbers, so you can always see what's working, what's next, and how your AI visibility is growing.

  • ✓ Monthly reporting with transparent, honest metrics
  • ✓ Continuous testing and refinement
  • ✓ Tracking your AI citations as they grow
  • ✓ A partner in the trenches, not a faceless agency
Client words

Founders and operators
say this.

★★★★★
"We tripled organic traffic in under a year and started showing up inside ChatGPT answers for our category. Kushal is so far ahead of the SEO crowd it's almost unfair."
Megan Carter
Megan Carter 🇺🇸
Founder · Austin, US
★★★★★
"We tried two agencies before Kushal. Night and day. Clear strategy, zero jargon, and real numbers within 90 days."
Daniel Roy
Daniel Roy 🇨🇦
CEO · Toronto, CA
★★★★★
"The AI citation work was the unlock we didn't know we needed. Inbound leads now mention finding us through ChatGPT and Perplexity every week."
Jason Brooks
Jason Brooks 🇺🇸
Director · Seattle, US
★★★★★
"Organic revenue crossed paid for the first time in our history. We finally have a channel that compounds instead of draining the budget."
Priya Sharma
Priya Sharma 🇨🇦
Owner · Vancouver, CA
★★★★★
"New patients now find us through Google and even through ChatGPT. Our schedule has never been this full, and the phone barely stops ringing."
Emily Nguyen
Emily Nguyen 🇺🇸
Founder · San Diego, US
★★★★★
"He explained AI search in a way our whole team finally understood. A few months later we were the brand Perplexity kept recommending."
Marcus Bennett
Marcus Bennett 🇺🇸
CMO · Denver, US
★★★★★
"Kushal treats your business like it's his own. Our online orders doubled and we now rank for searches we never used to show up for."
Sophie Tremblay
Sophie Tremblay 🇨🇦
Co-founder · Montreal, CA
★★★★★
"I was sceptical after years of empty SEO promises. Kushal delivered real cases, real calls, and real clients. No fluff, just results."
David Cohen
David Cohen 🇺🇸
Owner · Chicago, US
★★★★★
"The reporting is refreshingly honest. I always know what's working and why. Our organic pipeline is now our single biggest channel."
Rachel Kim
Rachel Kim 🇨🇦
Head of Growth · Calgary, CA

Let's see how visible
your brand really is.

A free, no-strings SEO + AI visibility audit. I'll show you where Google ranks you, where AI is (and isn't) citing you, and the three highest-leverage moves to fix it.

Delivered in 48 hours Zero sales pressure Actionable insights
FAQ

The questions everyone asks.

Still wondering? Get in touch. I'd rather give you a real answer than have you guess.

What exactly is AI SEO?
AI SEO (also called Generative Engine Optimisation or LLM SEO) is the practice of optimising your brand and content so AI platforms like ChatGPT, Claude, Gemini, and Perplexity surface, cite, and recommend you in their answers. It overlaps with traditional SEO but adds new signals: structured content, source authority, schema, and a citation footprint across the web that LLMs reference.
Can ChatGPT actually mention my business?
Yes, and increasingly it does. When ChatGPT browses the web or draws on what it's learned, it names brands with strong topical authority, structured content, and credible mentions across the sources it trusts. The same holds for Claude, Perplexity, and Gemini. Getting cited is a strategy, and it's what I specialise in.
How long does SEO take to show results?
Honestly: meaningful ranking and traffic shifts usually start within 60 to 90 days, with compounding gains over 6 to 12 months. Local SEO often moves faster, and AI-visibility shifts can happen surprisingly quickly once the right signals are in place. Anyone promising overnight results is selling something you don't want to buy.
Why does AI visibility matter if Google still drives most traffic?
Because the trajectory is clear. AI search is taking the highest-intent layer (deep research, comparison, decision-making) out of Google and into LLMs. The brands building AI authority today are the ones who'll dominate when that shift fully lands. Waiting until competitors are already cited is the expensive way to do this.
Do I still need SEO if AI search is growing?
More than ever, but a different kind. Google still drives the majority of high-intent traffic, and the signals that make Google rank you (authority, expertise, technical foundation, quality content) are the same signals that make LLMs cite you. Done right, modern SEO is one strategy that wins on both surfaces.
Do you work with small businesses or just enterprise?
Both. I work with founders, growth teams, and marketing leaders at every stage, from local service businesses to funded startups to established e-commerce brands. The common thread is wanting compounding growth, not quick tricks.
How is this different from hiring an agency?
Most agencies hand your account to a junior. You get me, directly. Nine years of pattern recognition, hands-on strategy, and a partner who's actually accountable to your growth. Less polish, more results.
What does working together actually look like?
We start with a free audit and a clear, prioritised roadmap. From there it's a focused monthly engagement: technical fixes, content systems, authority building, and AI-citation work, with transparent reporting tied to revenue. No long lock-ins, no vanity dashboards, just steady compounding progress.