I'm Kushal Bhatta. For nine-plus years I've done one thing well: turn websites into businesses customers can actually find: first on Google, and now across the AI tools buyers use before they ever click.
I've led over 100 campaigns across e-commerce, SaaS, local services, and B2B. Along the way I've watched a lot of founders pour money into ads they can't sustain, so I built a practice around the opposite: durable visibility that compounds instead of evaporating the moment you stop paying.
No agency overhead, no account managers relaying messages, no acronym soup. You work directly with the person doing the work, and that person has done it for almost a decade.
Search didn't disappear. It split. Here's how I got here, and why the shift to AI search is the most important thing happening in my field right now.
I started in classic SEO when the game was keywords, rankings, and links. It worked, until it didn't. Google grew up, rewarded genuine authority over volume, and the old shortcuts stopped paying off. I adapted early, leaning into intent, content quality, and E-E-A-T long before they were buzzwords.
Then the ground shifted again. Buyers started asking ChatGPT, researching with Claude, and verifying with Perplexity before visiting a single website. Being #1 on Google matters less if the AI summarising the answer never mentions you.
So I rebuilt my approach around two fronts that now move together: rank on Google and get cited by the AI platforms that increasingly own the first, and most decisive, moment of research. That's the gap most businesses don't even know they have. Closing it is the whole job.
Rankings, on-page, links. The classic playbook, and a sharp lesson in what doesn't last.
Answering real questions and earning trust. Quality over volume, well before it was obvious.
Optimising to be found by Google and cited by LLMs. Where I focus today.
The boring stuff that actually decides whether SEO works: judgment, honesty, and a refusal to chase numbers that don't pay the bills.
You'll never get buried in acronyms or dashboards built to look impressive. I explain what I'm doing, why it matters, and what it's worth, in language you can repeat to your team.
Impressions and keyword counts are easy to grow and easy to fake. I optimise for qualified traffic, pipeline, and the searches that bring buyers, not numbers that flatter a report.
No rented visibility that vanishes when spend stops. The work I do (authority, structure, content systems) keeps returning long after the engagement, because it's owned, not leased.
You work with me directly. No hand-offs to a junior, no diluted attention across fifty accounts. Fewer clients, deeper work, and a single person accountable for the outcome.
Two search worlds, handled together, because in 2026 they feed each other.
Crawlability, site architecture, Core Web Vitals, and the foundations that let everything else rank.
Intent-led content systems and E-E-A-T signals that earn trust with both readers and algorithms.
Maps, profiles, and location signals that put service businesses in front of nearby buyers.
Structuring your brand so ChatGPT, Claude, Gemini, and Perplexity can find, trust, and cite it.
Earning the mentions and sources LLMs lean on, so you show up in the answer, not just the links.
A clear read on where you stand across Google and AI, with the highest-leverage fixes first.
A free, no-strings SEO + AI visibility audit: where Google ranks you, where AI does (and doesn't) cite you, and the fastest fixes, back in your inbox within 48 hours.