Writing

Notes on SEO for the AI search era.

Field-tested playbooks on ranking in Google and getting cited by ChatGPT, Claude, Gemini, and Perplexity. No fluff, no recycled listicles — just what's actually working now.

6 articles·Updated monthly
AI Search 01

How to Get Your Brand Cited by ChatGPT, Claude & Perplexity

LLMs recommend the brands they trust. Here's the citation footprint — structured content, authority signals, and credible mentions — that gets you named inside AI answers.

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GEO 02

Generative Engine Optimization: The 2026 Playbook

Traditional SEO gets you ranked; GEO gets you quoted. A practical framework for optimising every surface an AI reads before it answers a buyer's question.

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Technical SEO 03

The Technical SEO Checklist That Still Matters in the AI Era

Crawlability, Core Web Vitals, and clean architecture didn't stop mattering — they're the foundation Google and LLMs both stand on. The 2026 checklist.

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Authority 04

E-E-A-T: Building Trust Google and LLMs Both Reward

Experience, expertise, authoritativeness, trust. The same signals that lift Google rankings are what make AI models confident enough to cite you. How to build them.

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Local SEO 05

Local SEO for AI Search: Getting Found “Near Me”, Everywhere

“Best near me” is migrating from Maps to AI assistants. How local businesses win visibility across Google Business Profile and conversational search at once.

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Structured Data </> 06

Schema Markup: The Quiet Lever Behind AI Visibility

Schema turns your pages into machine-readable facts. Which types actually move the needle for rich results — and for being understood by language models.

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